With these statistics in mind, what separates companies that endure from those that fade?
“The Long Game Podcast,” hosted by bestselling* author and award-winning entrepreneur Eric Becker, Founder and Co-Chairman of Cresset, explores the leaders and ideas behind institutions built to last.
Inspired by Eric’s book of the same name, the series examines how early traction becomes lasting relevance, and how leaders navigate the decisions that shape companies for generations.
We have this amazing startup economy — I spend a lot of time in it myself — but the challenge is that building something for the short term doesn’t necessarily put the foundation and the pillars in place to last for decades or for generations.
It’s okay to get out there and explore and and have failures every once in a while because you can’t stand still. You’ve got to constantly be moving ahead.
Kim Seymour – 00:00:25
What is the worst that can happen if I say exactly what needs to be said?
Rick Rieder – I think you gotta do the work. Markets are vicious. When they know you’re in a bad spot, they tend to find you.
Only a half a percent of companies that are in business today will be here a hundred years from now. I’m so thrilled to introduce “The Long Game Podcast.” I’m Eric Becker. I’m an author, an entrepreneur, and I’m Founder and Chairman of Cresset, a family office that we built to serve CEOs, founders, and their families. “The Long Game Podcast,” inspired by my book, allows me to explore what turns early traction into enduring relevance. Every week, I have candid and revealing conversations with the most influential founders, CEOs, and multi-generational stewards of iconic institutions.
Cheryl McKissack Daniel – 00:01:15
What I have learned over the years is there is not one problem that I did not create myself.
Mindy Grossman – 00:01:21
I think the most important thing is truth.
Bob Safian – 00:01:23
You have to be both disciplined and flexible.
How do you do it? Do you sleep at all? And how do you manage your day?
Rick Rieder – 00:01:32
I think sleep’s a waste of time.
For leaders and CEOs, “The Long Game” is for you. It’s the practices. It’s the leadership skills. It’s the culture that can stand the test of time. I’m Eric Becker, and this is “The Long Game.”
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USA TODAY:
The Long Game was recognized on the USA TODAY’s Best-Selling Booklist by USA Today for the week of October 13-19, 2025 on October 22, 2025. Rankings are based on collected sales data from booksellers representing a variety of outlets by USA TODAY. Cresset paid no application fee to participate.
Amazon:
The Long Game was recognized on the Best Sellers Ranks (BSR) by Amazon on October 22, 2025. Amazon calculates Best Sellers Ranks using sales volume data. Both recent sales and all-time sales factor into a BSR. Cresset paid no application fee to participate.
Audible:
The Long Game was recognized on the Best Sellers Ranks (BSR) by Audible on October 22, 2025. Audible calculates Best Sellers Ranks using sales volume data. Both recent sales and all-time sales factor into a BSR. Cresset paid no application fee to participate.